![]() It was the frustration with journey mapping that intrigued me most. It turned out he didn’t – but yeah, I like that idea. In part, I was intrigued by the idea that Stephen had a list of articles that he annually re-read. Last week, it was nudged into thought again. Stephen has time and time again provided me with pieces of information that have engaged my thinking process and set me off on a journey of thought. ![]() Most of the time, I don’t need much of a nudge to start me thinking, but nevertheless, some people set me going more than others □ Over the years, I’ve found that Stephen Anderson is one such person. ![]() ![]() I expand on the ALT-X model Stephen (and Erik Flowers) presented, and suggest some adjustments, from an economics viewpoint. In this article, I build on Stephen Anderson’s thoughts about customer journeys and how we work with them as designers.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |